Project Overview

In April 2024, Action on Smoking and Health (ASH) hosted the inaugural National Tobacco Endgame Summit in Washington, DC—a pivotal moment in the U.S. tobacco control movement. The summit brought together thought leaders, policymakers, and advocates to chart a bold course toward a tobacco-free future, aligning with global momentum around endgame strategies like the Nicotine-Free Generation (NFG) policy.

My Role

I led the creative direction and brand development for the summit, designing a visual identity that would inspire unity, action, and forward thinking.

This included:

• A custom summit logo symbolizing progress and collective vision

• Branded signage for the venue and event collateral

• Tote bags and notepads for attendees

• Digital banners and website headers to promote the event

The Impact

The branding established a professional, cohesive presence across all touchpoints—setting the tone for a historic event and reinforcing ASH’s leadership in the tobacco endgame space. The summit branding was not only well received but helped energize and connect advocates across the country around a shared vision of ending the tobacco epidemic.

Why It Matters

Strong visual storytelling is key to movement-building. This identity elevated the visibility and credibility of the summit while honoring the urgency and innovation of the endgame movement.