Project Overview

Kimberly Karuna is a singer-songwriter whose music invites listeners into a soulful, emotional journey. Her sound is grounded, raw, and deeply human—offering a space to reflect, feel, and heal. This project involved crafting a cohesive brand identity that fully reflects Kimberly’s artistic essence, from the visual tone to the emotional resonance of her work.

My Role

I led the creative direction and execution for her full branding suite. This included:

• Designing a custom logo that symbolizes connection, transformation, and soul.

• Art directing and photographing her brand shoot, capturing her natural presence and artistry.

• Designing album cover art that visually echoes the layered emotional themes in her music.

• Building a responsive, clean website to serve as a digital home for her work, including music, bio, visuals, and upcoming releases.

The Impact

The new brand brought Kimberly’s vision to life in a way that feels true to who she is—warm, grounded, and deeply expressive. It helped position her for upcoming releases and established a strong visual identity to support her growth as an independent artist.

Why It Matters

This project was especially meaningful as it was for my sister—a gifted musician whose voice and message deserve to be heard. Helping bring her story to life through design was a personal and creative honor.